If you have ever stared at a pin and wondered who exactly is tucking it away into a hidden board called “someday” or “secret plans,” you are not imagining things. Pinterest really does surface save activity to creators, and the tools below range from Pinterest’s own built-in analytics to third-party dashboards that turn raw save data into something you can actually use. Some show you board names, some show you audience overlap, and a few simply make your pin performance easier to read at a glance. Here are 15 options worth exploring, starting with the one that sparked the curiosity.
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Why Pin Save Data Is More Revealing Than You Think
Saves are one of Pinterest’s strongest signals. When someone saves a pin, they are not just liking it in passing — they are filing it away for a future project, purchase, or plan. That makes save data unusually honest compared to a casual scroll. Pinterest’s own creator dashboard shows save counts and board-level context for your pins, and third-party tools extend that into trends, competitor comparisons, and audience breakdowns. The catch is that most platforms show aggregate numbers rather than a live list of individual usernames, so treat these tools as a way to understand patterns, not to identify specific people. Used that way, they are genuinely useful for shaping what you pin next.
1. Pinterest Analytics : The official source for save and board data
What it is: Pinterest’s built-in analytics dashboard, free for business accounts.
Category: Native platform analytics
Why it stands out:
- Shows saves, impressions, and outbound clicks per pin
- Breaks down performance by board, which is the closest official view into where saves land
- Includes audience insights like interests and device type
Best for: Anyone who wants accurate, first-party numbers before paying for a third-party tool.
2. Tailwind : Scheduling plus deep pin-level performance tracking
What it is: A Pinterest-approved scheduling and analytics platform.
Category: Scheduling and analytics
Why it stands out:
- Tracks saves and engagement on a per-pin basis over time
- Recommends optimal posting times based on your audience activity
- Offers a “Board Insights” style view that helps you spot which boards drive the most saves
Best for: Creators posting daily who want scheduling and reporting in one place.
3. Sprout Social : Cross-network reporting that includes Pinterest
What it is: A social media management suite with Pinterest reporting support.
Category: Social media management
Why it stands out:
- Combines Pinterest saves with metrics from other networks in one report
- Offers team workflows and approval chains for larger operations
- Strong competitor and hashtag comparison features
Best for: Small teams managing multiple platforms who need unified reporting.
4. Hootsuite : Enterprise-grade dashboards for pin activity
What it is: A long-standing social management platform with Pinterest integration.
Category: Social media management
Why it stands out:
- Schedules pins and tracks engagement in the same interface
- Customizable reports you can export for clients
- Useful for agencies juggling several Pinterest accounts
Best for: Agencies and in-house marketers who need client-ready reports.
5. Later : Visual planner with save-friendly scheduling
What it is: A visual content scheduler with Pinterest support.
Category: Scheduling and analytics
Why it stands out:
- Drag-and-drop calendar makes it easy to see your pin mix
- Basic analytics show which pins earn the most saves
- Link-in-bio and UTM tools help connect saves to site traffic
Best for: Visual creators who plan content by look and feel rather than by spreadsheet.
6. Buffer : Simple scheduling with clean engagement stats
What it is: A straightforward publishing tool that supports Pinterest.
Category: Scheduling and analytics
Why it stands out:
- Minimal interface that is easy to learn in an afternoon
- Reports saves and engagement per post without clutter
- Affordable entry tier for solo creators
Best for: Beginners who want scheduling without a steep learning curve.
7. Metricool : Free-tier analytics with Pinterest breakdowns
What it is: A social analytics and planning tool with a generous free plan.
Category: Analytics and planning
Why it stands out:
- Shows pin performance alongside follower growth trends
- Competitor tracking lets you compare save patterns
- Clean PDF reports even on lower tiers
Best for: Budget-conscious creators who still want structured reporting.
8. Socialinsider : Benchmarking against other Pinterest accounts
What it is: A social media benchmarking and analytics platform.
Category: Competitive analytics
Why it stands out:
- Compares your save rate to industry averages
- Tracks performance across profiles over time
- Useful for spotting seasonal save spikes
Best for: Marketers who want context, not just raw numbers.
9. Iconosquare : Polished reports for visual platforms
What it is: An analytics suite focused on visual social networks.
Category: Analytics and reporting
Why it stands out:
- Clean, presentation-ready dashboards
- Tracks engagement trends and best-performing content types
- Supports scheduling alongside reporting
Best for: Creators who present results to brand partners.
10. Keyhole : Hashtag and keyword tracking for pin discovery
What it is: A social listening tool that tracks hashtags and keywords.
Category: Social listening
Why it stands out:
- Monitors how often your pin topics trend
- Helps connect save activity to broader interest shifts
- Real-time tracking dashboards
Best for: Creators who plan content around trending topics.
11. Brandwatch : Deep audience and sentiment research
What it is: An enterprise social listening and consumer intelligence platform.
Category: Social listening
Why it stands out:
- Reveals what topics your audience saves and discusses
- Sentiment analysis for campaign research
- Large-scale data for brand planning
Best for: Larger brands doing serious audience research.
12. Phlanx : Engagement calculators and audience checks
What it is: A free engagement calculator toolset.
Category: Engagement calculators
Why it stands out:
- Quick engagement-rate checks without signing up
- Useful for vetting potential brand partners
- Simple, fast, and free
Best for: Creators who want a quick sanity check on account performance.
13. Canva : Design pins that earn more saves
What it is: A design platform with Pinterest-ready templates and a content planner.
Category: Design and content planning
Why it stands out:
- Pin templates sized correctly for the platform
- Built-in planner for scheduling designs directly
- Easy A/B testing of pin visuals
Best for: Anyone who wants better-looking pins without design software.
14. Pin Inspector : Bulk pin data and board research
What it is: A research tool for pulling pin and board data in bulk.
Category: Research and data extraction
Why it stands out:
- Exports pin details for spreadsheet analysis
- Helps identify which boards collect similar content
- Useful for niche research before launching a campaign
Best for: Data-minded creators who like sorting and filtering.
15. Google Analytics 4 : Connect saves to actual site visits
What it is: Google’s web analytics platform, paired with UTM-tagged pin links.
Category: Web analytics
Why it stands out:
- Shows which pins actually drove traffic, not just saves
- UTM parameters reveal which boards send the most clicks
- Free and widely supported
Best for: Bloggers and shop owners who care about conversions, not vanity metrics.
Bonus Mentions
Sprinklr : Enterprise social suite with Pinterest support
A heavyweight option for large teams that need governance and multi-channel reporting.
Agorapulse : Inbox and reporting in one dashboard
Solid for community management plus basic Pinterest metrics.
SocialPilot : Affordable scheduling with reports
A budget-friendly scheduler with simple engagement summaries.
Sendible : Agency-friendly publishing and analytics
Built for managing several client accounts at once.
Pabbly : Automation for pin workflows
Connects Pinterest activity to spreadsheets and other apps.
The Quiet Power of Knowing Your Savers
None of these tools will hand you a live list of usernames and board names — and that is by design, since Pinterest protects individual privacy. What they will do is show you patterns: which boards collect your pins, which topics get filed away most often, and which pin designs earn saves rather than just glances. That pattern data is often more valuable than a name anyway, because it tells you what to make next. Start with Pinterest’s own analytics, add one scheduling tool, and layer in a web analytics setup so you can trace saves all the way to visits. The curiosity that made you click this article is the same instinct that will make your pin strategy sharper.
Which of these tools surprised you most — or do you have a hidden gem of your own for tracking pin saves? Share it in the comments below.
