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The Zero Trend: Why “0 Owned, 0 Consumed, 0 Watched” Memes Are Taking Over

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Scrolling through your feed, you might have seen posts like:

  • 0 labubus owned
  • 0 matcha consumed
  • 0 Dubai chocolate eaten
  • 0 Love Island eps watched
  • ExtremeBlitz

At first glance, it looks random. But this style of posting—listing things you’ve “never” done, owned, or experienced—has become a surprisingly popular way for Gen Z to express identity online.

Why People Love the “0 ___” Format

This trend works because it’s short, punchy, and instantly recognizable. By saying zero, you’re not just stating a fact—you’re subtly flexing your uniqueness. For example:

  • Saying 0 matcha consumed might hint at avoiding mainstream health trends.
  • 0 Love Island eps watched suggests distancing from reality-TV culture.
  • 0 Dubai chocolate eaten shows exclusivity by mentioning something luxury but niche.

It’s a kind of digital personality test, one line at a time.

The Role of Humor and Irony

Part of the appeal is how absurd the items can be. Nobody is really checking how many labubus you own (or even knows what that is), but declaring 0 labubus owned makes the statement both funny and oddly powerful.

Irony plays a big role here—by listing things people expect you to have consumed or watched, and putting zero, you create a sense of rebellion against trends.

ExtremeBlitz: The Signature Tag

In some variations, people sign off their “zero” list with a unique username or phrase—like ExtremeBlitz in this case. It turns a meme into a personal brand. Instead of just being part of the joke, you’re stamping your identity on it.

Why It Works in the Social Media Age

  • Brevity wins: Short posts are easy to share, screenshot, and remix.
  • Relatability: Everyone has things they don’t engage with.
  • Virality potential: The format is open-ended, so it adapts to any niche—from food to fashion to fandoms.

Final Thought

The “0 ___ owned / consumed / watched” trend is more than a list—it’s a way to stand out in a world where everyone is chasing trends. Whether you’re avoiding reality TV, skipping luxury sweets, or simply flexing your individuality, this meme says: I’m different, and I’m proud of it.

So next time you’re tempted to post, try your own version. Who knows? Your “zero list” might just be the next one to go viral.

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